Kelsey Pasma is a Michigan-based wedding and brand photographer. When Kelsey came to us, she was looking for a custom project that would position her in the higher-end market and allow her to add on a new educational side to the business. The tagline we developed during the brand strategy phase was 'capturing pure joy in motion' and it has been a guiding light during the entire design phase. ⁠⁠At every step, we endeavoured to inject 'pure joy' into the brand and create a visual identity that is warm, elevated and inspiring. ⁠⁠