For You, Mama is a thoughtfully curated collection of products & gift boxes for pregnancy & mamas at any stage. When Sarah first came to us, this was just an idea. Over the spans of a few months we managed to turn this idea into a fully running business through strategy, brand design, print collateral, packaging, photography and a custom Shopify website. The brand identity was built on the notion of providing 'a moment of calm' for anyone who was opening it. We went for calming colours, inspirational imagery and copy to create this feeling.