Kyra Jane Clothing creates handmade linens for the sustainable closet. With a focus on slow living and sustainability, Kyra wanted a brand identity that would reflect this. We have worked together twice, first on the brand identity and then on building a custom Shopify site. We focused on using natural, earthy colours with a classic font system to provide a calm and easy user experience. For packaging, we designed a minimal swing tag with a cotton thread that Kyra can add to her clothing easily, which she then wraps with string and places dried leaves on top. This provides a unique opening experience for her customers, with little impact on the environment.