Kyra Jane Clothing
Kyra Jane Clothing creates handmade linens for the sustainable closet. With a focus on slow living and sustainability, Kyra wanted a brand identity that would reflect this. We have worked together twice, first on the brand identity and then on building a custom Shopify site. We focused on using natural, earthy colours with a classic font system to provide a calm and easy user experience. For packaging, we designed a minimal swing tag with a cotton thread that Kyra can add to her clothing easily, which she then wraps with string and places dried leaves on top. This provides a unique opening experience for her customers, with little impact on the environment.
Strategy
Brand Identity
Print Collateral
Packaging Design
Shopify Website
They Say...
“Polly has been so valuable to my business. She was able to hone in on the calm feeling I wanted to create and captured it in the brand design and packaging which I refer to often as my business is growing. It has given me a sound foundation and direction to follow which I think is so important. I have since worked with Polly on other projects too and I will continue to work with her as she is very approachable, relatable and all-round lovely! I would highly recommend investing in her services, you won’t regret it”
SARAH WOODHOUSE / FOR YOU MAMA
They Say...
"Polly was incredible to work with and I feel like we are cut from the same cloth! She instinctively and quickly understood my brand and ethos, and helped me hone and define it. Rather than taking a brief and pumping out a quick logo or brand guidelines, she instead took me on a journey which helped me understand even more what I was looking to represent through my brand, in ways I didn't even know at the time! I couldn't be happier with the outcome of our work."
HALLE EVANS / BROTHER CAFE