The Redefined Feminine

The Redefined Feminine is a new fashion blog dedicated to helping women achieve an 'elevated everyday'. The brief for this project was to create an elegant, classic visual identity that sparks trust in the audience. We used neutral colours and classic serif typefaces to create a simple, but elevated experience across the website and digital platforms.  

Strategy

Brand Identity

Digital Assets

Art Direction

Shopify Website

They Say...

“Polly has been so valuable to my business. She was able to hone in on the calm feeling I wanted to create and captured it in the brand design and packaging which I refer to often as my business is growing. It has given me a sound foundation and direction to follow which I think is so important. I have since worked with Polly on other projects too and I will continue to work with her as she is very approachable, relatable and all-round lovely! I would highly recommend investing in her services, you won’t regret it”

SARAH WOODHOUSE  / FOR YOU MAMA

They Say...

“Thank you. I love everything about my new branding, you are very talented! I feel so much more clear and am one step further to launching my new business.”

SARAH MATHIESON / SM BEAUTY 

They Say...

"Polly was incredible to work with and I feel like we are cut from the same cloth! She instinctively and quickly understood my brand and ethos, and helped me hone and define it. Rather than taking a brief and pumping out a quick logo or brand guidelines, she instead took me on a journey which helped me understand even more what I was looking to represent through my brand, in ways I didn't even know at the time! I couldn't be happier with the outcome of our work."

HALLE EVANS  / BROTHER CAFE

They Say...

“THANK YOU SO MUCH POLLY. You have truly brought to life a brand I have been dreaming of for 5 years. I am beyond grateful and will really miss our creative sessions!”

BRYCE KRZENSKI / ARTIST

They Say...

“Thank you so much for EVERYTHING! I absolutely love our new brand and can't stop looking at it! You made my vision better than I ever could have imagined and were a dream to work with.”

KASSIDY MACIEL / MY SUN JAX

They Say...

“You came with a fresh outlook on my stale ideas and brought to life what I couldn’t. It was more than just a transaction, you were a sounding board, cheerleader and were fully invested throughout the entire process. THANK YOU.”

STEP KILLIP / THE SUMMERLY