The Redefined Feminine

The Redefined Feminine is a new fashion blog dedicated to helping women achieve an 'elevated everyday'. The brief for this custom project was to create an elegant, classic visual identity that sparks trust in the audience. We used neutral colours and classic serif typefaces to create a simple, but elevated experience across the website and digital platforms.

Strategy

Brand Identity

Digital Assets

Art Direction

Shopify Website

They Say...

“Thank you! You were amazing how you worked with me to pluck what was in my mind & bring it to life. I'm so excited that the brand looks exactly how I hoped it would and we can move forward.”

ELLA QUINN / ELITEYE

They Say...

“Thank you. I love everything about my new branding, you are very talented! I feel so much more clear and am one step further to launching my new business. ”

SARAH MATHIESON / SM BEAUTY

They Say...

“Wow! You are amazing!! I can’t stop looking at my new branding. Everything is just so amazing!!! I can’t wait to implement it and bring out my first collection. Thank you Wild Sand team!”

ELLIE ROGERS / OBM

They Say...

“Working with Wild Sand, the process was so easy and fun. It made me feel excited for the future again and what my business holds. Sales are up 100% and I feel SENSATIONAL! Thank you.”

KELSEY PASMA / PHOTOGRAPHER

They Say...

“THANK YOU SO MUCH POLLY. You have truly brought to life a brand I have been dreaming of for 5 years. I am beyond grateful and will really miss our creative sessions!”

BRYCE KRZENSKI / ARTIST

They Say...

“Thank you so much for EVERYTHING! I absolutely love our new brand and can't stop looking at it! You made my vision better than I ever could have imagined and were a dream to work with.”

KASSIDY MACIEL / MY SUN JAX

They Say...

“You came with a fresh outlook on my stale ideas and brought to life what I couldn’t. It was more than just a transaction, you were a sounding board, cheerleader and were fully invested throughout the entire process. THANK YOU.”

STEP KILLIP / THE SUMMERLY