ROOMD is a new custom storage solution company based in Bend, Oregon looking to make storage solutions sexy. For this custom project, we worked on building a brand identity for them that was clean, sophisticated and modern. We focused on using a clean serif typeface and geometric lines to keep it elevated. The custom icon is made up of three parts: The letter 'R', the mountains of Bend as well as a city building. As ROOMD plans on bringing city taste to the mountains. Combined, these elements created a unique brand mark that will become the face of ROOMD in the future.