Beauty Tribe is a hair and makeup company based in Tauranga, NZ who hired us for a custom project. The brief for this re-brand was to create something simple, timeless and feminine. Something that could encompass all of the staff rather than highlighting the owner. We played around with customising typography to feel unique yet simple. The icon was developed to represent a core element of their brand and the Showit website was built to reflect the same minimalist nature of the re-brand.