My Sun Jax is a small batch children's clothing brand based in California. Having been up and running for a few months but feeling lost on which direction to take the brand in, Kassidy got in touch with Wild Sand to complete a custom project. Together, we worked on a new brand identity, packaging design, Shopify website design and provided art direction for a photoshoot. The brief was to create a brand that was exuded minimalism and had a relaxing effect on the audience. To be modern and playful, whilst still being clean and timeless. We used fun illustrations to bring out the youthful side, whilst using clean type to create a simple, clean and inviting brand.