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Taatahi Merchants is a beach essentials brand based in Raglan, NZ. From unique umbrellas to sustainable clothing, Taatahi Merchants has everything you need for the perfect summer. We worked together to create a cohesive brand and produce print collateral in two weeks. The brief for this 'Essential Brand' project was to create something fun, beachy and inclusive. We focused on using ocean-inspired colours and custom type to create something eye-catching and different.
Design Intensive
Brand Identity
Print Collateral
Art Direction